India’s two-wheeler market witnessed dynamic shifts in July 2025 as leading manufacturers like Hero MotoCorp, Honda Motorcycle & Scooter India (HMSI), TVS Motor, Bajaj Auto, Royal Enfield, and Suzuki revealed their monthly performance. This sector remains a crucial indicator of consumer sentiment, rural mobility, and overall economic growth.
Let’s break down the performance of each major player, key trends, top-selling models, and what the numbers tell us about the future of the two-wheeler segment.
📊 Overall Market Overview
In July 2025, the Indian two-wheeler industry showed signs of moderate growth, driven by urban demand, festive pre-bookings, and increased interest in electric two-wheelers. While rural demand is yet to bounce back fully, fuel-efficient and budget-friendly models remain in high demand.
Key highlights:
- Slight rise in YoY sales for most companies
- Shift in preference towards hybrids and electric models
- Entry-level bikes and scooters dominated sales
🏆 Hero MotoCorp: Market Leader Retains the Crown
Hero MotoCorp continues to lead the Indian two-wheeler market. The brand sold approximately 4.5 to 5 lakh units in July 2025, maintaining a strong foothold in the commuter motorcycle segment.
Top-selling models:
- Hero Splendor Plus
- Hero HF Deluxe
- Hero Passion Pro
Hero’s strong presence in Tier-2 and Tier-3 cities keeps its entry-level bikes in high demand. The company is also gearing up to launch new EVs under its Vida brand, which could shake up the electric segment.
🏍️ Honda Motorcycle & Scooter India (HMSI): Activa Reigns Supreme
Honda continued its impressive run in the Indian scooter market. In July 2025, Honda reported sales of around 3.8 to 4 lakh units, with the Activa 6G and Activa 125 contributing to nearly half the volume.
Key performers:
- Honda Activa (best-selling scooter)
- Honda Shine (popular 125cc bike)
- Honda Dio
Honda’s consistent quality and fuel-efficient engines keep it among the top contenders. Their focus on hybrid and EV platforms also signals a transformation in their long-term strategy.
🔧 Bajaj Auto: Pulsar Family Shines
Bajaj Auto had a steady July 2025, with sales between 2.5 to 3 lakh units. The company’s strong export numbers also added to its strength. Domestically, the Pulsar range saw healthy demand.
Highlights:
- Bajaj Pulsar N150, NS200, and RS200 remain crowd favorites
- Bajaj Platina and CT100 are in demand in rural areas
- Bajaj Chetak EV showing promise in urban segments
With the upcoming launch of next-gen electric scooters, Bajaj is positioning itself for the EV boom.
🛵 TVS Motor Company: Smart Move with ICE + EV Strategy
TVS Motor continues to enjoy success in both conventional and electric segments. In July 2025, TVS clocked approximately 3 to 3.5 lakh units in sales.
Popular models:
- TVS Jupiter (top-selling scooter)
- TVS Apache RTR series
- TVS Raider 125
- TVS iQube (Electric scooter)
The company’s Raider 125 and Apache RTR 160 4V are gaining significant traction among youth. Moreover, the expanding presence of TVS iQube in Tier-1 and Tier-2 cities shows the growing interest in affordable EVs.
🏍️ Royal Enfield: Premium Segment Leader
Royal Enfield continues to dominate the mid-size and premium motorcycle segment. In July 2025, the company sold around 70,000 to 80,000 units.
Key contributors:
- Classic 350 (flagship)
- Hunter 350 (youth-favorite)
- Bullet 350 (new avatar)
- Meteor 350
The recent launch of Shotgun 650 and the anticipation of upcoming electric Royal Enfields are keeping enthusiasts engaged. With a strong brand identity and touring DNA, RE continues to grow steadily.
🏁 Suzuki Motorcycle India: Compact Yet Consistent
Suzuki reported monthly sales of approximately 80,000 to 90,000 units in July 2025, with a focus on scooters and sporty commuter bikes.
Top sellers:
- Suzuki Access 125
- Suzuki Avenis
- Gixxer SF and Gixxer 250
Suzuki has maintained a stronghold in the 125cc scooter segment. Their plans to enter the EV market soon will be crucial to watch.
⚡ EV Growth Impacting ICE Sales?
The entry of affordable electric two-wheelers from brands like Ola, Ather, TVS, Hero, and Bajaj is slowly impacting sales of ICE (internal combustion engine) scooters, especially in metro cities. However, ICE bikes still dominate in rural India due to:
- Easier refueling
- Wide service network
- Proven reliability
Brands are now shifting towards hybrid models and low-cost EVs to balance both markets.
📈 Trends Observed in July 2025 Sales
- Commuter segment (100cc – 125cc) still rules the charts.
- Scooters led by Activa, Jupiter, and Access saw a slight bump due to monsoon season.
- Electric scooters gained traction in metro cities.
- Mid-size and performance bikes from Royal Enfield and Bajaj saw consistent sales.
- Manufacturers offering festive pre-booking benefits and monsoon discounts.
🔮 What to Expect in the Coming Months?
With the festive season nearing (Onam, Raksha Bandhan, Ganesh Chaturthi), manufacturers are expected to:
- Launch special editions
- Offer cashbacks/discounts
- Introduce low-cost financing options
Also, more focus will be seen on hybrid, CNG, and electric platforms, especially in scooters and entry-level bikes.
📝 Conclusion
The two-wheeler industry in India remains robust, competitive, and highly responsive to consumer needs. From Hero’s rural dominance to Honda’s scooter success, TVS’s smart innovation, and Royal Enfield’s premium grip, each player has a unique strategy.
With evolving preferences, the rise of EVs, and upcoming festive launches, the Indian two-wheeler market is poised for exciting shifts in the remainder of 2025.