The Indian two-wheeler market has always been highly competitive, with major players like Hero MotoCorp, Bajaj Auto, Honda, and TVS battling for dominance. Among them, TVS Motor Company has consistently maintained a strong presence by offering a wide range of motorcycles, scooters, and mopeds catering to diverse customer segments.
In August 2025, TVS posted domestic sales of over 3.68 lakh units, reinforcing its position as one of India’s top two-wheeler manufacturers. This achievement highlights not only the popularity of its product lineup but also the brand’s ability to adapt to changing market trends.
This blog takes a deep dive into TVS’s performance in August 2025, exploring its sales insights, best-selling models, market growth drivers, and what lies ahead for the brand.
TVS Sales Performance in August 2025
TVS Motor Company achieved 3,68,000+ domestic sales in August 2025, a figure that reflects strong demand across its product portfolio. Compared to the previous months, this performance signifies stability and growth in both urban and rural markets.
The sales can be attributed to:
- Strong performance of TVS scooters, especially in urban areas.
- Consistent demand for motorcycles in the 110cc–150cc segment.
- Increasing adoption of TVS electric models like the iQube Electric.
- Seasonal demand ahead of the festive period.
This number reinforces TVS’s ability to balance affordability, performance, and innovation in its products.
Segment-Wise Performance
1. Motorcycles
TVS motorcycles remain at the core of its domestic sales. Popular models such as the TVS Apache series, Raider 125, and Star City Plus continue to attract buyers looking for stylish, reliable, and fuel-efficient bikes.
- Apache RTR series has been a favorite among young enthusiasts, offering performance-oriented features.
- Raider 125 has gained significant traction among daily commuters thanks to its sporty looks and premium features.
- Star City Plus and Radeon appeal to budget-conscious rural buyers with high mileage and durability.
2. Scooters
The scooter segment has been a major contributor to TVS’s growth in August 2025. Models like TVS Jupiter, Ntorq 125, and Zest are driving strong urban sales.
- Jupiter continues to dominate family buyers with its practicality and fuel efficiency.
- Ntorq 125 attracts younger customers with Bluetooth connectivity, sporty styling, and peppy performance.
3. Mopeds
While mopeds form a smaller share of the overall market, TVS’s XL100 remains a preferred choice in rural and semi-urban areas for its affordability and practicality.
4. Electric Vehicles (EVs)
The TVS iQube Electric has become increasingly popular in the domestic market as EV adoption grows. With expanding charging infrastructure and rising fuel costs, iQube sales have contributed significantly to TVS’s numbers.
Factors Behind TVS’s Strong Sales
- Diverse Product Portfolio – From entry-level bikes to premium motorcycles and scooters, TVS caters to every segment of buyers.
- Rural and Urban Reach – Strong dealership and service network across India helps TVS maintain consistent sales.
- Innovation and Technology – Features like Bluetooth connectivity, digital consoles, and hybrid powertrains have boosted appeal.
- EV Expansion – Focus on electric mobility through the iQube series has captured the attention of eco-conscious buyers.
- Festive Season Impact – Pre-festive demand has played a role in boosting August sales figures.
Comparison with Market Rivals
When compared to competitors like Hero MotoCorp, Honda, and Bajaj, TVS’s August 2025 performance demonstrates resilience.
- Hero MotoCorp continues to dominate in terms of sheer volume, but TVS has built strong traction in the premium motorcycle and scooter segments.
- Honda dominates scooters, but TVS Ntorq and Jupiter have managed to secure a loyal customer base.
- Bajaj has a stronghold in exports and premium motorcycles, while TVS balances both domestic sales and exports.
Best-Selling TVS Models in August 2025
Although detailed model-wise sales data may vary, the following models are believed to be the top contributors to TVS’s success in August 2025:
- TVS Jupiter (scooter) – Family favorite with great mileage and comfort.
- TVS Ntorq 125 (scooter) – Stylish, tech-packed, and youth-oriented.
- TVS Apache RTR 160/180/200 (motorcycle) – Popular among performance seekers.
- TVS Raider 125 (motorcycle) – Fast-growing commuter bike in the 125cc segment.
- TVS iQube Electric (EV scooter) – Emerging as a top-selling electric option in metros.
Future Outlook for TVS Motor Company
The success of August 2025 is just a glimpse of what TVS has planned for the future. The brand is expected to focus on:
- Expanding its EV portfolio with new launches under the iQube and upcoming electric motorcycles.
- Strengthening premium offerings with more advanced motorcycles to compete with Bajaj, Yamaha, and Royal Enfield.
- Enhancing rural presence through affordable models like Star City and XL100.
- Global expansion with increased focus on exports to emerging markets.
- Sustainable initiatives to align with the government’s push for greener mobility solutions.
Challenges Ahead
While TVS’s performance has been impressive, it must also navigate certain challenges:
- Increasing competition in the EV space from Ola Electric, Ather, Bajaj, and Hero Vida.
- Rising input costs and fluctuating fuel prices impacting affordability.
- Customer expectations for advanced safety and connectivity features.
Conclusion
The 3.68 lakh+ domestic sales in August 2025 mark another successful chapter for TVS Motor Company. With its wide product portfolio, innovative features, growing EV lineup, and strong market presence, TVS is well-positioned to maintain momentum in the coming months.
Whether it’s a budget-friendly commuter, a stylish scooter, or an eco-friendly electric option, TVS has something for everyone. As India’s two-wheeler market continues to evolve, TVS stands tall as a brand that balances tradition, innovation, and customer trust.