The Indian luxury SUV market has just welcomed a new contender that blends elegance, performance, and sustainability. Lexus has introduced the RX 350h Exquisite variant, priced at ₹89.99 lakh (ex-showroom), making it the new entry point into the RX family. This launch is significant not only because it lowers the cost of entry into Lexus’ premium SUV lineup but also because it reinforces the brand’s commitment to hybrid technology and refined comfort.
A Hybrid Heart with Performance to Match
At the core of the RX 350h Exquisite is Lexus’ self-charging hybrid system, which combines a 2.5-litre inline-4 petrol engine with a high-output electric motor and a bipolar nickel-metal hydride battery. Together, they deliver a combined system output of 246 hp, ensuring smooth power delivery and impressive fuel efficiency.
- Petrol Engine Output: 186 PS, 238 Nm torque
- Front Motor Output: 182 PS, 270 Nm torque
- Rear Motor Output: 54 PS, 121 Nm torque
- Combined Output: 246 hp (181 kW)
This hybrid setup allows the RX 350h to balance performance with sustainability, offering a refined driving experience without compromising on eco-friendliness.
Design and Luxury Features
The RX 350h Exquisite doesn’t just impress under the hood—it’s equally captivating inside. Lexus has ensured that the cabin reflects its hallmark of Japanese craftsmanship and luxury.
- Infotainment: A massive 14-inch touchscreen system with connected-car tech.
- Seating: 10-way power-adjustable front seats with memory function, plus heated and ventilated front and rear seats.
- Rear Comfort: Electrically reclinable rear seats for added convenience.
- Ambience: Ambient lighting enhances the cabin’s premium feel.
- Audio Options: Buyers can choose between the standard Lexus Audio system or upgrade to the Mark Levinson premium audio system for ₹92.02 lakh.
Positioning in the Market
The RX 350h Exquisite replaces the earlier Luxury trim, lowering the entry price by approximately ₹6.14 lakh while retaining the same premium features. This makes the RX lineup more accessible to Indian buyers who want a luxury SUV with hybrid technology.
Updated RX Pricing (Ex-Showroom India):
| Variant | Price | Key Highlight |
|---|---|---|
| RX 350h Exquisite (Lexus Audio) | ₹89.99 lakh | Entry-level hybrid luxury SUV |
| RX 350h Exquisite (Mark Levinson Audio) | ₹92.02 lakh | Premium audio upgrade |
| RX 500h F-Sport+ | Higher | Sportier, more powerful trim |
Why It Matters for India
The launch of the RX 350h Exquisite is timely, as Indian buyers are increasingly seeking eco-conscious luxury vehicles. Lexus’ hybrid technology offers a middle ground between traditional petrol engines and full EVs, making it ideal for a market where charging infrastructure is still developing.
- Sustainability: Reduced emissions compared to conventional SUVs.
- Luxury: Premium features at a more competitive price point.
- Accessibility: Broader appeal thanks to lowered entry cost.
Challenges and Opportunities
While the RX 350h Exquisite is a strong offering, Lexus faces challenges in India’s competitive luxury SUV market:
- Competition: Rivals like Mercedes-Benz GLE, BMW X5, and Audi Q7 dominate the segment.
- Awareness: Hybrid technology still requires consumer education compared to EVs.
- Infrastructure: Though hybrids don’t rely on charging stations, the broader EV ecosystem influences buyer perception.
However, opportunities abound: Lexus can position itself as the leader in hybrid luxury SUVs, appealing to buyers who want sustainability without range anxiety.
Final Thoughts
The Lexus RX 350h Exquisite is more than just a new variant—it’s a statement of Lexus’ vision for India. By offering a blend of performance, luxury, and sustainability at a more accessible price point, Lexus is making hybrid luxury SUVs a mainstream choice.
For buyers, the RX 350h Exquisite represents a chance to own a refined, eco-conscious SUV that doesn’t compromise on comfort or technology. For Lexus, it’s a strategic move to strengthen its foothold in India’s growing luxury market.
With its 246 hp hybrid system, plush interiors, and competitive pricing, the RX 350h Exquisite is set to redefine expectations in the segment.