The Indian electric two-wheeler (EV) market has entered a decisive phase in 2025. What was once dominated by a single disruptive brand has now transformed into a fiercely competitive battleground led by established automotive giants. Ola Electric, which previously commanded a massive share of the EV scooter market, has witnessed a sharp decline in market share, while TVS Motor Company and Bajaj Auto have emerged as the new leaders.
This shift reflects changing customer preferences, increased competition, improved product quality from legacy brands, and a stronger focus on reliability, service network, and long-term ownership value.
Let’s take a deep look at what caused Ola’s decline, how TVS and Bajaj surged ahead, and what this means for the future of electric mobility in India.
Ola Electric’s Market Share Drop: What Went Wrong?
Ola Electric entered the EV two-wheeler segment with aggressive pricing, bold marketing, and a futuristic approach. However, by 2025, the brand’s market share has reportedly dropped by nearly 50 percent compared to its peak years.
Key Challenges Faced by Ola Electric
1. Quality and Reliability Concerns
One of the biggest challenges for Ola has been consistent quality issues. Reports of software glitches, battery problems, and manufacturing defects have impacted customer confidence. While the company addressed many concerns through updates, first impressions matter greatly in a fast-growing market.
2. After-Sales Service Limitations
India’s EV buyers prioritize service accessibility and reliability. Ola’s limited physical service infrastructure compared to traditional manufacturers created hesitation among buyers, especially in tier-2 and tier-3 cities.
3. Rising Competition
When Ola entered the market, competition was limited. By 2025, TVS and Bajaj launched refined, reliable, and well-supported electric scooters, reducing Ola’s first-mover advantage significantly.
4. Price Sensitivity and Value Perception
While Ola initially disrupted pricing, newer rivals offered better value propositions, including trusted brand names, proven build quality, and extensive dealership networks.
TVS Motor Company: Steady Growth Turns Into Market Leadership
TVS Motor Company has quietly but consistently strengthened its position in the electric two-wheeler segment. In 2025, TVS emerged as one of the top EV scooter sellers in India, surpassing Ola in monthly and cumulative sales.
Why TVS Succeeded
1. Strong Product Engineering
TVS focused on ride quality, battery safety, and durability rather than flashy features. This approach resonated well with Indian customers looking for long-term reliability.
2. Extensive Service Network
With thousands of service touchpoints across India, TVS offered buyers peace of mind, which remains a crucial factor in EV adoption.
3. Trusted Brand Image
TVS’s reputation for quality engineering and dependable products helped attract conservative buyers who were previously hesitant about electric mobility.
4. Balanced Pricing Strategy
TVS positioned its electric offerings with competitive pricing while ensuring low maintenance cost and strong resale value, making ownership more attractive.
Bajaj Auto’s Electric Comeback: A Strategic Masterstroke
Bajaj Auto’s entry into the electric scooter market was initially cautious, but 2025 proved to be a turning point. Bajaj’s electric two-wheelers gained massive traction due to solid build quality, premium positioning, and strong brand loyalty.
Factors Behind Bajaj’s Rise
1. Robust Build and Safety Focus
Bajaj prioritized structural integrity, battery protection, and rider safety, addressing concerns many EV buyers had with earlier electric models.
2. Premium Yet Practical Approach
Instead of chasing aggressive volumes, Bajaj focused on premium urban buyers, offering a refined riding experience and dependable performance.
3. Dealer-Driven Sales Model
Bajaj leveraged its existing dealership network, allowing customers to physically inspect vehicles, test ride them, and access easy financing options.
4. Strong Customer Trust
For millions of Indian households, Bajaj represents durability and reliability, which translated into higher EV adoption.
Changing Buyer Behavior in 2025
The market shift highlights a crucial evolution in consumer mindset.
From Experimentation to Maturity
Early EV buyers were open to experimentation. In 2025, customers are more informed and demand:
- Proven battery technology
- Reliable after-sales support
- Transparent pricing
- Long-term ownership value
This change favors established manufacturers with decades of experience.
Impact on the Electric Two-Wheeler Market
1. Increased Competition
The fall of a single dominant player has created a healthier, more competitive ecosystem, benefiting consumers with better products and services.
2. Focus on Quality Over Hype
Manufacturers are now emphasizing real-world performance, durability, and customer satisfaction instead of aggressive marketing.
3. Faster EV Adoption
With trusted brands leading the segment, hesitant buyers are more likely to switch to electric two-wheelers.
What This Means for Ola Electric
Despite losing market share, Ola Electric still remains an important player. The company now faces a crucial phase where it must:
- Improve product quality
- Expand service infrastructure
- Regain customer trust
- Focus on sustainable growth rather than rapid expansion
If Ola adapts effectively, it could still remain competitive in the long run.
Future Outlook: Who Will Lead India’s EV Two-Wheeler Market?
The electric two-wheeler segment in India is expected to grow rapidly over the next few years. Leadership will depend on:
- Battery innovation
- Charging infrastructure
- Pricing strategy
- Brand trust
- Customer experience
TVS and Bajaj currently hold strong positions, but the market remains dynamic, leaving room for innovation and comebacks.
Conclusion: A New Era for Electric Two-Wheelers in India
The year 2025 marks a historic shift in India’s electric two-wheeler market. Ola’s declining share and the rise of TVS and Bajaj signal the industry’s transition from disruption to maturity.
For consumers, this change brings better quality, stronger service support, and increased confidence in electric mobility. For manufacturers, it’s a reminder that long-term success depends on trust, reliability, and customer satisfaction.
As competition intensifies, India’s EV ecosystem is set to become stronger, more innovative, and more consumer-friendly than ever before.