As electric vehicles become synonymous with innovation, BYD has taken experiential marketing to a whole new level—by opening an all-terrain, “Theme park”-style driving facility in Zhengzhou. It’s not just a test track—it’s a high-octane playground for EV enthusiasts, built to thrill, inspire, and demonstrate technological prowess.
A Playground for Electric Dreams
Speed Meets Precision
At the heart of the facility lies a one-mile (1.7 km) race track, complete with nine dynamic corners and a 1,804‑foot straightaway capable of pushing BYD’s flagship models to a heart-thumping 136 mph (220 km/h). Nearby, a massive 15,300‑square‑meter “dynamic paddock” hosts slalom courses, moose tests, and demonstrations of automated parking—bringing safety and showmanship into one thrilling package.
A World-Record-Winning Sand Dune
Nothing says “theme park” like a Guinness World Record. BYD’s indoor Sand Incline—crafted with 6,200 tons of sand mimicking that of the Alxa Desert—boasts the world’s highest and largest dune-climbing facility for cars. Boasting a 29.6 m vertical drop and a 28° slope, it’s engineered for sand-bashing with real drama.
Ice, Water and Adrenaline
Channeling winter thrills indoors, BYD’s “low-friction ring” spans 44 m in diameter, laid with 30,000 smooth basalt bricks and lightly covered in water to simulate snow and ice conditions. It’s the perfect stage for the DiSus intelligent body-control system to shine, showcasing precise drifting on virtually zero-grip surfaces.
Just next door is a striking 70-meter-long pool—not a place for swimming, but for showcasing EV aquatic capability. Visitors can witness the Yangwang U8 float, turn, and glide across the water under its electric powertrain’s smooth control—all through underwater observation panels.
Off-Road Adventures & Camping Comfort
Rounding out the experience is an off-road mountain circuit featuring 27 terrains suited for varied driver skill levels, plus a relaxing camping and leisure area to unwind—an unusual yet thoughtful touch for such an adrenaline-packed site.
Tickets & Thrills: Choose Your Adventure
BYD has designed a tiered ticketing system tailored to different levels of experience:
- 899 yuan (~$83): A passenger ride in a Yangwang U9 plus a chance to test a Dynasty or Ocean Series model.
- 999 yuan (~$139): Adds a drive in Denza and Fang Cheng Bao models, including the Z9 GT track ride.
- 1,999 yuan (~$280): Full access to U8 and U9, plus all Dynasty/Ocean, Denza, and Fang Cheng Bao vehicles.
- VIP Package – 6,666 yuan (~$927): Includes everything above plus a luxurious one-night stay in a nearby five-star hotel.
A Vision of EV Culture
This facility isn’t just about performance; it’s about experience, culture, and bringing electric vehicle capabilities to life. It embodies BYD’s stated goal of making innovation tangible and accessible—shifting the narrative from EVs as eco-replacements to EVs as icons of adventure and technological fun.
Moreover, the Zhengzhou center appears to be the first of several all-terrain sites across China. BYD is already planning similar complexes in Hefei and Shaoxing—promising even more expansive adventure spaces in the pipeline.
Driving into the Future
This is not just a brand-building endeavor—it’s a bold statement in the global EV race. Much like Porsche’s Experience Centers, this BYD complex invites enthusiasts to feel, drive, and emotionally connect with the brand. But with sand dunes, icy tracks, floating SUVs, and off-road trails, BYD’s version sets its own thrilling bar—one that’s as immersive as it is innovative.
In conclusion, BYD’s new all-terrain facility in Zhengzhou is more than a test ground—it’s a destination. A place where technology, excitement, and the future of driving converge. Whether you’re a gearhead or a tech fanatic, this EV wonderland beckons you to a new kind of adventure—one that’s electric in every sense of the word.