BMW Motorrad has long been associated with premium motorcycles—touring machines, adventure bikes, and high-performance sport models. Yet, in recent years, the brand has recognized the importance of entry-level motorcycles to attract younger riders and expand into emerging markets. The BMW G 310 RR, developed in collaboration with TVS Motor Company in India, is a shining example of this strategy. Compact, stylish, and performance-oriented, the G 310 RR is helping BMW reach riders who may have previously considered the brand out of reach.
Design and Styling
The G 310 RR borrows heavily from the TVS Apache RR 310, but BMW has infused it with its own design DNA. The bike features:
- Sharp fairings and aerodynamic bodywork, giving it a true supersport look.
- Twin LED headlights and aggressive front fascia.
- Sporty graphics and BMW badging, reinforcing its premium identity.
- Split seats and clip-on handlebars, ensuring a racing-inspired stance.
This design makes the G 310 RR instantly recognizable as part of BMW’s sportbike family, while still being approachable for new riders.
Engine and Performance
At the heart of the G 310 RR is a 313cc, liquid-cooled, single-cylinder engine producing around 34 horsepower at 9,700 rpm and 27 Nm of torque at 7,700 rpm. Paired with a 6-speed gearbox and slipper clutch, the bike offers smooth gear shifts and confidence during aggressive downshifts.
Performance highlights:
- Top speed: Approximately 160 km/h.
- Acceleration: 0–100 km/h in under 7 seconds.
- Fuel efficiency: Around 30–35 km/l, making it practical for daily use.
The G 310 RR strikes a balance between sporty thrills and everyday usability, appealing to both enthusiasts and commuters.
Features and Technology
BMW has ensured that the G 310 RR comes equipped with features that elevate it above typical entry-level motorcycles:
- Ride-by-wire throttle for precise control.
- Dual-channel ABS for enhanced safety.
- Multiple riding modes (Urban and Sport) to adapt performance to conditions.
- Fully digital instrument cluster with real-time data and connectivity options.
These features make the G 310 RR feel premium, aligning with BMW’s reputation for advanced engineering.
Comfort and Ergonomics
While the bike’s design is sporty, BMW has ensured that the ergonomics are not overly aggressive. The clip-on handlebars and rear-set footpegs provide a racing posture, but the seat height of 810 mm and relatively lightweight build (174 kg kerb weight) make it accessible to a wide range of riders.
Market Positioning
The G 310 RR is strategically priced at around ₹2.85–2.95 lakh (ex-showroom, India), making it competitive against rivals like the KTM RC 390 and Honda CBR500R. By offering a BMW-branded sportbike at this price point, the company has successfully attracted younger riders who aspire to own a premium motorcycle but are budget-conscious.
Global Impact
The G 310 RR is not just about India—it’s a global product. BMW exports the bike to several markets, including Southeast Asia, Latin America, and Europe. This expansion allows BMW to:
- Strengthen its foothold in emerging markets.
- Introduce new riders to the BMW ecosystem.
- Build brand loyalty early, encouraging riders to upgrade to larger BMW models in the future.
Why the G 310 RR Matters
The BMW G 310 RR is more than just another motorcycle—it’s a strategic brand propeller. It:
- Expands BMW’s reach into entry-level segments.
- Appeals to younger demographics, ensuring long-term brand growth.
- Balances performance and affordability, making BMW accessible without diluting its premium image.
- Strengthens collaboration with TVS, showcasing the benefits of global partnerships.
Conclusion
The BMW G 310 RR is a motorcycle that embodies both performance and strategy. By offering a stylish, feature-rich, and affordable sportbike, BMW has successfully propelled its brand into new horizons. For riders, it’s an entry point into the world of BMW Motorrad. For the company, it’s a powerful tool to expand its global footprint and secure its future in the competitive motorcycle market.