Audi has once again stirred the design world with a fresh set of teaser sketches for its upcoming Prologue Concept, a vehicle that promises to redefine the brand’s visual identity and performance philosophy. These sketches, released ahead of its anticipated debut at the Munich Motor Show 2025, offer a tantalizing look at what could be Audi’s next flagship coupe—one that blends heritage, innovation, and a radical new design language.
Let’s unpack what these sketches reveal and why the Prologue Concept matters.
🖌️ A Design Language Reborn
The Prologue Concept isn’t just another pretty face—it’s a manifesto. Audi’s Chief Creative Officer, Massimo Frascella, has been vocal about his mission to bring “radical clarity” to Audi’s design. The new sketches reflect that ethos with clean, uninterrupted surfaces, dramatic proportions, and a silhouette that’s both futuristic and familiar.
The front fascia features a rectangular grille reminiscent of the third-generation Audi A6, flanked by slim, blade-like headlights and aggressive air intakes. The long bonnet and fastback roofline evoke classic grand tourers, while the oversized aero wheels and fin-like rear vents hint at performance pedigree.
From the top view, horizontal lines across the roof suggest a potential convertible variant, possibly a Spyder version in Audi parlance. It’s a design that’s not just beautiful—it’s strategic, hinting at modularity and future body styles.
🏁 TT, R8, and Avus: The Legends Behind the Lines
Audi’s teaser campaign cleverly ties the Prologue Concept to its iconic past. In a short video posted by Frascella, the caption “The legends of yesterday are the blueprint for tomorrow” flashes across the screen, accompanied by glimpses of the original Audi TT, the 1991 Avus Quattro, and the 1930s Auto Union Grand Prix cars.
This isn’t nostalgia—it’s continuity. The Prologue Concept borrows the TT’s Bauhaus-inspired simplicity, the Avus’s futuristic ambition, and the Grand Prix cars’ motorsport DNA. It’s a spiritual successor, not just a stylistic one.
🧠 Minimalism Meets Innovation Inside
Though interior details are scarce, one leaked image reveals a new steering wheel design with rotary dials and tactile buttons—likely for drive mode selection and infotainment control. The metal-finished door handles appear to be inspired by Bauhaus design principles, reinforcing the TT connection.
Expect a minimalist cabin, possibly with retractable screens, ambient lighting, and sustainable materials. Audi has been pushing toward interiors that feel more like living spaces than cockpits, and the Prologue Concept is likely to continue that trend.
⚡ Electrification and Performance: What Lies Beneath?
While Audi hasn’t confirmed the powertrain, all signs point to a fully electric architecture, possibly built on Volkswagen Group’s SSP platform. This would allow for high-performance dual-motor setups, ultra-fast charging, and advanced driver assistance systems.
Given the concept’s low-slung stance and aggressive aero, it’s safe to assume the Prologue will be more than just a cruiser. It could rival the upcoming Porsche electric 718 or even serve as a spiritual successor to the Audi A9, blending luxury and performance in equal measure.
🌍 Audi’s Strategic Pivot
The Prologue Concept isn’t just a design exercise—it’s a strategic pivot. With the TT discontinued and the R8 retired, Audi needs a new halo car to anchor its brand. The Prologue could be that car—a flagship coupe that showcases Audi’s design, tech, and performance capabilities.
It also signals Audi’s commitment to electrification without compromise. By embracing bold design and motorsport-inspired engineering, Audi is telling the world that electric doesn’t mean boring—it means better.
🔮 What’s Next?
The Prologue Concept is set to make its full debut at the IAA Mobility Show in Munich, running from September 9–12, 2025. Expect a full reveal with interior walkthroughs, powertrain specs, and possibly a production roadmap.
If the concept garners enough buzz, Audi could greenlight a production version by 2027, slotting it between the A7 and a future electric R model. And if the convertible variant materializes, it could revive Audi’s Spyder legacy in a whole new form.
🧩 Final Thoughts: A Prologue Worth Reading
Audi’s Prologue Concept is more than a teaser—it’s a promise. A promise that the brand’s future will be bold, beautiful, and electric. With design cues rooted in history and a vision aimed squarely at tomorrow, the Prologue is shaping up to be one of the most exciting concept cars of the decade.