As the festive season sweeps across India, Ather Energy, one of the country’s leading electric two-wheeler manufacturers, has launched a nationwide initiative that’s turning heads and tuning scooters. From October 9th to 18th, 2025, Ather’s Service Carnival is offering EV owners a golden opportunity to get their rides in top shape—just in time for celebratory road trips, family visits, and the joy of festive commuting.
This isn’t just a routine service campaign. It’s a celebration of customer care, a strategic move to deepen brand loyalty, and a reflection of Ather’s commitment to making electric mobility not only sustainable but also seamless.
🎉 What Is the Ather Service Carnival?
The Ather Service Carnival is a limited-period, nationwide after-sales initiative designed to help Ather scooter owners prepare their vehicles for the festive season. With over 400 service centres participating across India, the campaign offers a curated set of services and discounts that make maintenance more accessible, affordable, and rewarding.
At the heart of the carnival is a free 15-point vehicle health check-up, covering critical components such as:
- Brakes
- Tyres
- Suspension
- Electronic systems
This comprehensive check ensures that every Ather scooter is road-ready, safe, and performing at its peak during the busiest travel season of the year.
💰 Exclusive Festive Discounts
In addition to the free health check-up, Ather is rolling out a suite of discounts that make this carnival a win-win for customers:
- 10% off on paid labour and brake pads
- 15% off on painted body parts
- 20% off on polish services
These offers are not just about savings—they’re about enhancing the ownership experience. Whether it’s a minor cosmetic touch-up or a full maintenance overhaul, Ather is making sure that customers feel valued and supported.
🛠️ Ather’s Service Philosophy: More Than Just Repairs
The Service Carnival is a natural extension of Ather’s broader service ecosystem, which includes:
- Ather Care Plans: Subscription-based service packages offering priority support and transparent pricing.
- ExpressCare: Fast-track servicing for customers on the go.
- Gold Service Centres: Premium service hubs that deliver top-tier maintenance and customer experience.
Together, these initiatives reflect Ather’s philosophy: service isn’t just about fixing problems—it’s about building trust, ensuring reliability, and creating a community of satisfied riders.
🌍 Nationwide Reach, Local Impact
With over 400 service centres participating, the Service Carnival is truly a nationwide affair. From metro cities to tier-2 towns, Ather is ensuring that every customer—regardless of location—can benefit from this initiative.
This wide reach also underscores Ather’s rapid expansion. The company recently celebrated the rollout of its 500,000th scooter and is setting up its third manufacturing facility, Factory 3.0, in Bidkin, Maharashtra. These milestones signal Ather’s growing footprint and its ambition to lead India’s EV transition.
🚀 Why This Matters for India’s EV Future
India’s electric vehicle market is booming, but customer confidence hinges on reliable service and support. Ather’s Service Carnival addresses this head-on by:
- Reducing the cost of ownership
- Enhancing vehicle longevity
- Building a culture of proactive maintenance
In doing so, Ather is not just servicing scooters—it’s servicing the future of mobility.
🗓️ Don’t Miss Out
The Ather Service Carnival runs from October 9th to 18th, 2025. Whether you’re planning a festive getaway or just want peace of mind during your daily commute, this is the perfect time to give your Ather scooter the care it deserves.
To participate, simply visit your nearest Ather service centre and book a slot. With expert technicians, genuine parts, and a festive spirit in the air, your scooter—and your wallet—will thank you.
🎁 Final Thoughts: A Celebration of Care
In a market where after-sales service often takes a backseat, Ather is flipping the script. The Service Carnival isn’t just a promotional event—it’s a statement of intent. It shows that Ather understands its customers, values their time, and is willing to go the extra mile to ensure satisfaction.
So this festive season, while you light up your home and share sweets with loved ones, don’t forget to treat your scooter to a little TLC. After all, a well-serviced EV is the best companion for a joyful, sustainable ride into the future.