India’s agricultural sector is undergoing rapid transformation, with mechanisation and higher horsepower tractors becoming the norm. Recognising this shift, JK Tyre & Industries Ltd. has unveiled its latest innovation—the Shresth Plus farm tyre—at the Krishi Darshan Expo 2026 in Hisar. This launch marks a significant expansion of JK Tyre’s premium farm tyre portfolio and underscores the company’s commitment to supporting modern farming practices with advanced technology.
Meeting the Needs of Modern Agriculture
Farmers today face diverse challenges: varied soil conditions, unpredictable weather, and the need for efficiency in every operation. The Shresth Plus tyre has been designed to address these realities.
- Compatibility with higher horsepower tractors: As Indian farmers increasingly adopt powerful machinery, tyres must withstand greater loads and torque.
- Adaptability across soil types: From sandy coastal fields to clay-heavy plains, the Shresth Plus offers reliable performance.
- Durability for long hours of operation: Built to last, reducing downtime and maintenance costs.
By focusing on these needs, JK Tyre positions Shresth Plus as a solution that enhances productivity while ensuring safety and stability.
Technical Highlights
The Shresth Plus isn’t just another farm tyre—it incorporates thoughtful engineering to improve performance in demanding conditions.
- Angular step lug pattern: Provides superior grip and traction, especially in loose or uneven soil.
- Tie bar between lugs: Reduces tread movement, enhancing stability and extending tyre life.
- Wide range availability: Suitable for multiple tractor categories and implements, ensuring versatility.
These features reflect JK Tyre’s focus on premiumisation—delivering high-performance products that meet the evolving demands of mechanised farming.
Strategic Importance
The launch of Shresth Plus is more than a product introduction; it’s a strategic move for JK Tyre.
- Strengthening agricultural portfolio: Expands the company’s offerings in a sector that is increasingly reliant on advanced equipment.
- Aligning with premiumisation strategy: Reinforces JK Tyre’s commitment to high-quality, performance-driven solutions.
- Supporting India’s farming evolution: As mechanisation grows, tyres like Shresth Plus become critical enablers of efficiency and sustainability.
Srinivasu Allaphan, Director – Sales & Marketing at JK Tyre, highlighted that Indian agriculture is rapidly embracing mechanisation, and Shresth Plus reflects the company’s direction toward premium, high-performance solutions.
Impact on Farmers
For farmers, the benefits of Shresth Plus go beyond technical specifications.
- Improved efficiency: Better traction means less slippage, saving fuel and time.
- Reduced wear and tear: Longer-lasting tyres lower overall costs.
- Enhanced safety: Stability in challenging conditions reduces risks during operation.
By delivering these advantages, JK Tyre strengthens its relationship with farmers, positioning itself as a trusted partner in their journey toward modernisation.
Conclusion
The launch of the Shresth Plus farm tyre is a milestone for JK Tyre and for Indian agriculture. It represents a fusion of innovation, practicality, and strategic foresight—addressing the needs of today’s farmers while preparing for the demands of tomorrow.
As India continues to embrace mechanisation, products like Shresth Plus will play a crucial role in ensuring that farming remains efficient, sustainable, and profitable. For JK Tyre, this is not just about tyres—it’s about driving progress in one of the country’s most vital industries.