Ferrari has long been synonymous with speed, luxury, and exclusivity. Yet in 2026, the brand took a bold step beyond performance engineering by unveiling a Tailor Made Ferrari 12Cilindri, designed in collaboration with South Korean artists. This unique creation, nicknamed “Yoonseul,” is more than a car—it’s a cultural statement, a fusion of Italian craftsmanship and Korean artistry that challenges traditional notions of automotive design.
The Tailor Made Program
Ferrari’s Tailor Made program allows select clients to personalize their cars with bespoke finishes, materials, and design elements. Historically, Ferrari has been conservative with customization, often discouraging radical modifications. But the 12Cilindri Yoonseul signals a shift: Ferrari is embracing artistic experimentation, provided it aligns with the brand’s ethos of innovation and exclusivity.
The Korean Collaboration
The Yoonseul project was the result of a two-year collaboration between Ferrari’s Styling Centre in Italy, the design publication Cool Hunting in the U.S., and five South Korean artists: Dahye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin, and TaeHyun Lee. Each artist contributed elements inspired by Korean heritage, from traditional ceramics to contemporary electronic music culture.
Artistic Inspirations
- Celadon Ceramics: The paint’s green undertones pay homage to Korea’s ancient pottery traditions.
- Seoul Neon Lights: The vibrant color-shifting effect reflects the city’s dynamic nightlife and modern energy.
- Electronic Music: A stripe across the hood visually represents the rhythm of the V12 engine note, blending sound and sight.
The Yoonseul Paint
At the heart of the design is the Yoonseul paint finish, a mesmerizing color that shifts between blue, violet, and green depending on the angle and light. This effect is reminiscent of Ford’s Mystichrome Mustang but with a distinctly Korean twist. The name “Yoonseul” itself evokes the shimmering reflection of light on water, symbolizing fluidity and transformation.
Key Features of the Finish
- Translucent Badges: Ferrari shields and logos appear ghostly, adding to the ethereal aesthetic.
- Interior Trim: White shift paddles and brake calipers complement the exterior’s shifting hues.
- Dynamic Presence: The car looks different every time you see it, embodying the idea of constant evolution.
A Rolling Art Museum
The Ferrari 12Cilindri Yoonseul is not just a car—it’s a mobile art installation. With its bespoke paint, handcrafted interior, and cultural symbolism, it blurs the line between automotive engineering and fine art. Critics have described it as a “rolling contemporary art museum with a V12 soundtrack,” a testament to Ferrari’s willingness to experiment with identity and aesthetics.
Performance Meets Art
Despite its artistic flair, the 12Cilindri remains a Ferrari at heart.
- Engine: A naturally aspirated V12 delivering breathtaking performance.
- Driving Experience: The hybrid of tradition and modernity ensures the car is as thrilling to drive as it is to admire.
- Symbolism: The hood stripe visualizing the V12’s sound bridges the gap between mechanical power and artistic rhythm.
Cultural Significance
This collaboration highlights the growing influence of Korean culture on global design. From K-pop to contemporary art, Korea has become a cultural powerhouse, and Ferrari’s partnership with Korean artists reflects this global recognition. The Yoonseul edition celebrates diversity, creativity, and the idea that cars can be more than machines—they can be cultural ambassadors.
Conclusion
The Ferrari 12Cilindri Yoonseul is a groundbreaking fusion of Italian engineering and Korean artistry. With its shimmering paint, bespoke details, and cultural symbolism, it redefines what a supercar can be. More than a performance machine, it is a statement piece, a celebration of heritage, and a glimpse into the future of automotive design where art and engineering coexist seamlessly.