Mahindra, one of India’s most trusted automobile brands, has once again taken a major step toward transforming the electric vehicle (EV) landscape. The company has launched a new premium electric car that not only delivers luxury features but also fits within the budget of common Indian buyers. What makes this car stand out is its impressive 535KM driving range—a number that rivals even international EVs at a much higher price point.
Mahindra’s latest EV offering is part of its strategy to make electric mobility accessible to all, including middle-class and rural customers who dream of owning a premium, eco-friendly car without breaking the bank. Let’s explore everything about this new Mahindra electric car — from design and performance to features and affordability.
A New Chapter in Affordable EV Mobility
The Indian automotive industry is rapidly shifting toward electric vehicles, with increasing fuel prices and growing environmental awareness. While global brands like Tesla and Hyundai have dominated the premium EV segment, Mahindra’s latest launch focuses on premium quality at an affordable price — something that directly appeals to Indian consumers.
The company has been working tirelessly under its Born Electric (BE) division and XUV.e series to introduce world-class EVs designed and engineered in India. This newly launched EV continues that legacy by offering advanced technology and powerful range, all while keeping costs in check.
Design – Premium Look, Futuristic Feel
From the very first glance, Mahindra’s new electric car makes a bold impression. It carries a sleek, aerodynamic design with sporty curves and a futuristic front fascia. The LED headlamps, connected DRLs, and flush door handles give it a modern, upscale appearance.
The car also features:
- Dual-tone exterior finish for a premium feel.
- Panoramic sunroof, enhancing cabin luxury.
- Signature EV blue accents across the body, symbolizing its eco-friendly DNA.
- 19-inch alloy wheels, designed for both aesthetics and performance.
Despite being positioned as a budget-friendly car, Mahindra has ensured that there is no compromise on styling and design appeal.
Interior – Luxury Meets Comfort
Step inside, and the cabin instantly gives you the feel of a high-end SUV. The interior layout is crafted with soft-touch materials, ambient lighting, and intelligent space utilization.
Some of the premium interior features include:
- Large 12.3-inch infotainment display with Android Auto and Apple CarPlay.
- Digital instrument cluster with customizable themes.
- Wireless phone charger and multiple USB-C ports.
- Dual-zone automatic climate control for front and rear passengers.
- Ventilated leather seats with power adjustment.
The overall interior experience feels luxurious and tech-savvy — making it hard to believe it’s designed for a budget-conscious audience.
Performance – 535KM Range with Robust Battery
The highlight of this Mahindra EV is undoubtedly its impressive driving range of 535 kilometers on a single charge. This is made possible by an advanced lithium-ion battery pack coupled with high-efficiency motors developed in partnership with global EV technology firms.
Key performance highlights:
- Range: Up to 535KM (ARAI-certified).
- Battery Capacity: Around 60–65 kWh (estimated).
- Charging Time:
- Fast Charger (DC): 0–80% in about 40 minutes.
- Home Charger (AC): Full charge in 6–8 hours.
- Top Speed: Approximately 160 km/h.
- Acceleration: 0–100 km/h in around 7–8 seconds.
With these specs, Mahindra’s EV is not only efficient but also powerful enough to compete with global EV brands.
Technology and Features – Smart, Safe, and Connected
Mahindra has ensured that its new electric car is loaded with cutting-edge technology and safety features that meet modern expectations.
Top Tech Features:
- ADAS Level 2 driver-assist system (including lane keep assist, adaptive cruise control, and collision warning).
- 360-degree camera and blind-spot monitoring.
- Over-the-Air (OTA) software updates.
- Smart voice assistant integrated with Alexa and Google Home.
- Connected Car Suite with remote access, geofencing, and vehicle health monitoring.
These features make the car not just an affordable EV, but also a smart mobility solution designed for the digital generation.
Safety First – Built on Mahindra’s EV-Ready Platform
Safety has always been a core part of Mahindra’s engineering philosophy. This new EV is built on Mahindra’s modular INGLO platform, designed to meet global safety standards.
Safety highlights include:
- Six airbags as standard.
- ABS with EBD and traction control.
- Hill-hold assist and hill-descent control.
- Electronic Stability Program (ESP).
- Strong battery protection casing tested under extreme conditions.
The INGLO platform’s crash-resistant structure and smart battery management ensure not only passenger safety but also long-term durability.
Affordable Pricing – A Premium EV Within Reach
Perhaps the most exciting part of this launch is the pricing strategy. Mahindra aims to make this EV accessible to the middle and lower-income segments who previously found electric cars too expensive.
While official prices haven’t been confirmed yet, industry estimates suggest it could be priced between ₹14 lakh to ₹18 lakh (ex-showroom) — making it one of the most affordable premium EVs with a 500+ KM range in India.
This makes the new Mahindra EV an ideal choice for:
- Middle-class families seeking long-range comfort cars.
- Rural buyers looking for low-maintenance alternatives to diesel SUVs.
- Eco-conscious youth who want style, performance, and sustainability in one package.
Competition – How It Stacks Up Against Rivals
Mahindra’s new EV will compete with upcoming and existing models like:
- Tata Nexon EV Long Range
- MG ZS EV
- BYD Atto 3
- Hyundai Kona Electric
However, with its 535KM range, aggressive pricing, and premium features, Mahindra could easily become the top choice in this category.
Mahindra’s Vision – Electric Mobility for Everyone
This launch reinforces Mahindra’s broader vision — “Electric Mobility for Every Indian.” The company is working towards developing a complete EV ecosystem, including:
- Fast-charging infrastructure in collaboration with partners.
- Battery recycling and sustainable materials.
- Manufacturing local EV components to reduce costs.
- Training programs for EV technicians in rural and semi-urban areas.
Through such initiatives, Mahindra isn’t just selling cars; it’s helping India transition toward a greener and more sustainable future.
Final Thoughts – The Perfect Blend of Luxury and Affordability
Mahindra’s new premium electric car truly represents the democratization of EV technology. With a range of 535KM, premium interiors, futuristic design, and a price tag within reach of common buyers, it strikes the perfect balance between performance and practicality.
It’s not just another electric car — it’s a symbol of India’s EV future, designed for the everyday driver who dreams big. With this launch, Mahindra has proved that sustainable mobility doesn’t have to come with a hefty price tag.
In a market where affordability and efficiency rule, this new EV could become India’s next big success story — making clean, powerful, and premium electric cars accessible to everyone.