Adventure rides through the Himalayas have always intrigued bikers—from the adrenaline rush to the jaw‑dropping vistas, but behind every spectacular journey lies the lurking fear of mechanical hiccups in barren landscapes. That’s where KTM, under the leadership of Manik Nangia, President of Pro‑Biking at Bajaj Auto, steps in with a smart solution: Service on Wheels (SOW).
Reassurance on the Road: The Genesis of SOW
In mid‑July 2025, KTM announced the launch of “Service on Wheels”, a mobile service unit along the treacherous Manali–Keylong–Jispa–Sarchu stretch of the famed Leh circuit. This initiative is not just a marketing gimmick—it’s a heartfelt response to customer feedback. Manik Nangia revealed that during earlier expeditions, riders expressed a simple wish: even if their bikes don’t break down, “it may not break down, but there is still a lot of reassurance when we see the KTM brand on the van”. With that, KTM curated a roving service van, stocked and staffed to feel like a mini service center on wheels—including a mechanic, supervisor, and driver.
What Makes the SOW Stand Out
This isn’t just a novelty feature. Situated between Jispa and Sarchu—some of the most remote and altitude‑challenged stretches—the van brings quick repairs, preventive checks, and spares, often right where riders need them the most. Coupled with permanent KTM touchpoints in Bhuntar, Manali, Keylong, and a full 3S (Sales, Service, Spares) dealership in Leh, riders now enjoy a robust support network even at 12,500 ft elevation.
Manik Nangia’s Philosophy: More Than Just Service
Service on Wheels stems from more than service logistics—it mirrors KTM’s deep-rooted culture of community and adventure riding. Through their Pro‑XP riding program, KTM organizes around 1,800–2,000 rides annually, touching 20,000–25,000 enthusiasts across all experience levels—from beginners in Adventure Academies to veterans taking on multi‑day Himalayan trails.
Nangia emphasizes the brand’s belief: “Our job is to focus on the culture of motorcycling.” Service on Wheels is both a practical aid and a symbolic reassurance: “Adventure doesn’t have to stop because of a service constraint”.
Rider Reactions: Why It Truly Matters
On forums like r/indianbikes, users highlight how after‑sales service builds trust and loyalty. While some KTM service centers have had complaints, others are praised for efficiency, spare‑parts availability, and courteous staff—proving that service can make or break the rider experience. Amidst these mixed reviews, KTM’s proactive mobile service is a bold step to reignite rider confidence, especially in the unforgiving Himalayas.
Wrapping Up: Shaping the Future of Adventure Riding
With Service on Wheels, KTM doesn’t just sell adventure bikes—they support, empower, and ride alongside their customers—even in the most remote corners of India. It’s a nod to the brand’s vision of expanding the culture of motorcycling, blending technology, human touch, and bold thinking.
As Nangia puts it, “Our customers’ imagination is far higher than ours,” hinting at future invites for international trail experiences and expanded mobile support. For now, though, ahead of your next Himalayan odyssey—know that KTM is riding with you, tools, team, and unwavering trust in tow.
Summary at a Glance:
- What is it? A mobile, fully equipped service van for KTM riders on the Manali–Leh route.
- Why introduced? Customer demand for reassurance—even if bikes rarely break down.
- Coverage area: Jispa–Sarchu corridor, supported by service points in Bhuntar, Manali, Keylong, and a 3S dealership in Leh.
- Team behind it: Manik Nangia’s leadership rooted in community‑building via Pro‑XP.
- Impact: Elevates rider confidence, embeds KTM deeper in the adventure riding culture, and stands as a beacon of brand commitment.