India’s SUV market is booming, and budget-friendly models are gaining immense popularity. In a surprising move, a brand-new compact SUV has been launched at a jaw-dropping starting price of just ₹3.99 lakh. With an ARAI-certified mileage of 35 kmpl, top-class features, and aggressive pricing, this new SUV is poised to take on segment leaders like the Hyundai Creta and Tata Punch. Here’s everything you need to know.
Why This SUV is a Game-Changer
This newly launched SUV breaks the stereotype that SUVs must be expensive to offer value. It combines stylish looks, impressive features, fuel efficiency, and affordability – a package that particularly appeals to middle-class and first-time car buyers.
Let’s dive deep into the design, engine, features, safety, pricing, and comparisons that make this SUV a hot pick.
1. Bold Exterior Design That Turns Heads
Despite its affordable pricing, the SUV doesn’t compromise on looks. It features:
- LED DRLs and projector headlamps
- Black-cladding on wheel arches and sides
- Diamond-cut alloy wheels
- Sporty front grille with chrome accents
- Integrated roof rails and rear spoiler
It gives off a premium urban SUV vibe that rivals higher-priced models like the Punch and the lower variants of Creta.
2. Powerful Yet Efficient Engine
The SUV comes with a newly-tuned 1.0L petrol engine that delivers:
- Max Power: 68-72 PS
- Torque: Around 90 Nm
- Mileage: Up to 35 kmpl (claimed)
Mated to a 5-speed manual and optional AMT, this engine offers great fuel economy, especially for daily commuters. There’s even buzz about a CNG variant coming soon for those wanting even more savings.
3. Feature-Rich Interior That Surprises You
The cabin feels far from cheap. In fact, it comes equipped with several modern features:
- 7-inch touchscreen infotainment system with Android Auto & Apple CarPlay
- Steering-mounted controls
- Reverse parking sensors & camera
- All 4 power windows
- Digital MID display
- Dual-tone dashboard
The legroom and headroom are ample for 4-5 passengers, and the boot space is generous enough for weekend luggage.
4. Safety Comes Standard
Even at this price, the SUV ensures passenger safety with:
- Dual front airbags
- ABS with EBD
- High-speed alert system
- Rear parking sensors
- Seat belt reminders
These features meet the upcoming Bharat NCAP standards, ensuring safety for both urban and highway drives.
5. Price and Variants
The base variant starts at ₹3.99 lakh (ex-showroom). Here’s a quick look at the expected pricing structure:
| Variant | Price (Ex-showroom) |
|---|---|
| Base | ₹3.99 Lakh |
| Mid | ₹4.69 Lakh |
| Top (AMT) | ₹5.29 Lakh |
| Top CNG (Expected) | ₹5.59 Lakh |
At this price, the SUV is one of the most affordable in its class.
6. EMI Plans Made Easy
The company has tied up with major banks and NBFCs to offer easy EMI options. You can now:
- Buy the SUV with a down payment of just ₹30,000
- Pay EMIs starting at ₹4,999/month
- Avail zero processing fee schemes (limited period)
This makes the car accessible to a wider audience, especially young professionals, small families, and rural buyers.
7. How It Compares: Punch vs. Creta vs. New SUV
| Feature | New SUV | Tata Punch | Hyundai Creta |
|---|---|---|---|
| Starting Price | ₹3.99 Lakh | ₹6.13 Lakh | ₹11 Lakh (approx) |
| Mileage (kmpl) | 35 | 20.09 (Petrol) | 17 (Petrol) |
| Engine | 1.0L Petrol | 1.2L Petrol | 1.5L Petrol |
| Airbags | 2 | 2 | 6 (top variant) |
| Boot Space (Litres) | 310 | 366 | 433 |
| Touchscreen | Yes | Yes | Yes |
| EMI (Starting) | ₹4,999/month | ₹9,000+/month | ₹17,000+/month |
Clearly, the new SUV beats the Punch and Creta when it comes to value-for-money, fuel economy, and affordability.
8. Ideal Buyers – Who Should Consider It?
This SUV is perfect for:
- First-time car buyers on a budget
- College students and fresh graduates
- Small families needing a reliable urban commuter
- Daily city drivers wanting low running costs
- Rural buyers seeking fuel efficiency and tough build
Its ground clearance and mileage make it suitable even for semi-urban roads.
9. Company Assurance & Warranty
The SUV comes with:
- 3 years / 1 lakh km standard warranty
- Optional extended warranty up to 5 years
- Free 3-year roadside assistance
This gives confidence to buyers who are skeptical of budget cars.
Final Verdict: Is It Worth Buying?
Absolutely! At ₹3.99 lakh, the new SUV breaks new ground in India’s compact SUV segment. With:
✅ 35 kmpl mileage
✅ Attractive design
✅ Modern tech & safety
✅ Affordable EMI options
✅ Reliable performance
…it’s not just a car, it’s a lifestyle upgrade for budget-conscious Indians. While it may not offer the punch of a turbo engine or the space of a full-size SUV, for daily urban use, it’s unbeatable.
Conclusion:
This ₹3.99 lakh SUV is truly a disruptor in the market. With stunning features, impressive mileage, and unbeatable pricing, it brings the dream of owning an SUV closer to millions. If you’re planning to buy a budget-friendly, stylish, and fuel-efficient car, this could be the smartest choice in 2025.